Oct
23

Boomers and Empty Nesters Cry Foul on New York Daily News

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In an otherwise interesting article about the trendy set born between 1946 and 1964 flocking back to Manhattan in record numbers, the NY Daily News could have aroused the ire of many members of the Baby Boom generation.

The problem?  A casual opening sentence that said those Boomers bring “plenty of gray hairs and wrinkles” to the trendy and sophisticated borough.  Even the title is somewhat unfortunate: “Oldie but goodie: Retirees, empty-nesters flock to Manhattan – and thrive.”

Here’s some tongue-in cheek advice I’d give to the NY Daily News which is cluelessly unhip regarding Boomers and the empty nest crowd:

  • Don’t even try referring to Boomers as old until you’re sure most of them are at least 80 – that will occur in about 2045. Boomers are Boomers, not oldsters!  Being ahead of your time is often good, but not when describing Boomers.”
  • 80 may be the new old.  Until then, the Boomers may consent to being referred to as middle-aged.
  • Female Boomers very rarely have gray hair, and Grecian Formula hasn’t been around since 1961 because nobody uses it.
  • Be prepared for the Botox and cosmetic industries to rain scorn upon you.  Wrinkles are not the in thing, and a multi-billion dollar industry is not going to take this sitting down.  Spending on anti-aging cosmetic products has passed $75 million a year, and has been growing at about $8 million per year since 2004.
  • Be careful – plastic surgeons and other specialists involved in anti-aging services will be launching random scalpels your way.  Dermatologists and others will do heaven-knows-what – inject you with acne, perhaps? About 60,000 U.S. docs now profit from aging services, and anti-aging medical procedures are on track to surpass $15 billion per year by 2012.

Having assured my readers that I hear you, I’m off to start on an upcoming post about why Manhattan is a Mecca for the forever young. .

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