Survey Says: Sellers Getting Real about Real Estate


A new survey of 600 Real Estate Professionals conducted by Coldwell Banker reveals that home sellers are more apt to price their home in line with market pressures.  It also noted other changes in buyer preferences.  The survey also showed what today’s buyers are looking for in a new home.

  • 51% of sellers are more willing to price their property competitively than this time last year
  • 45 % said sellers are more willing to change the appearance of their homes to entice buyers
  • 94% said sellers are clearing clutter and painting or making minor repairs
  • 78% said sellers are de-personalizing the home
  • 59% said sellers are willing to allow staging with new decorations or furniture

Buyers are going back to the basics valuing new or updated kitchens, bathrooms and open floor plans.  Motivating buyers are growing families and job relocation.

Source: “Survey Reveals Sellers More Willing to Price Competitively,” RISMedia

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